Wednesday, March 17, 2010

Climate Cover-Up: The Signifigance

The book "Climate Cover-Up" is basically about the issue of climate change and how it is affecting the community. Large corporations and big name energy companies pay public relations firms large sums of money to come up campaigns to help support their covering up the fact that global warming exists or the fact that our earth is slowly becoming a waste field caused by constant pollution. The cause of climate change is none than ourselves.

The most significant part of the book to me was the evidence of scientists documenting their findings in published articles and journals. The documents show so many instances where the evidence of global warming and climate control is real. For example, the book states that thousands of scientists and other experts have done research over the years and have verified the affects of climate change on the earth. Yet, so many deny or refute the fact due to lack of scientific evidence. Public Relations practitioners must be careful representing these types of organizations so that they don't break their code of ethics by misinforming the public and not acting as an advocate for others. It is a large debate today because so many people are in a fight to prove the other wrong.

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