Climate Cover-Up: The Signifigance

The book "Climate Cover-Up" is basically about the issue of climate change and how it is affecting the community. Large corporations and big name energy companies pay public relations firms large sums of money to come up campaigns to help support their covering up the fact that global warming exists or the fact that our earth is slowly becoming a waste field caused by constant pollution. The cause of climate change is none than ourselves.

The most significant part of the book to me was the evidence of scientists documenting their findings in published articles and journals. The documents show so many instances where the evidence of global warming and climate control is real. For example, the book states that thousands of scientists and other experts have done research over the years and have verified the affects of climate change on the earth. Yet, so many deny or refute the fact due to lack of scientific evidence. Public Relations practitioners must be careful representing these types of organizations so that they don't break their code of ethics by misinforming the public and not acting as an advocate for others. It is a large debate today because so many people are in a fight to prove the other wrong.

Framing

The framing of a message very controversial in some social and academic circles. The message can be written any you'd like but the most important factor is how the audience will hear your message. Statistic Frame analysis is an approach to study communication research that pays special attention to the public world views and assumptions. Frame Work inventors formed a team that tested them to find out how the framing affected social policy. These framing tactics are used by politicians, the media, writers, scientists and parents. Everyone uses framing in some sort of way without even knowing it sometimes.In the public relations profession framing is use to gain attention and support from a desired audience. The words you use and the way you use them is very important when trying to get your message across without having the unwanted misunderstanding or the desired effect of the intended message. For example, someone may say we are going to drill for oil now, that does not sound too safe or positive. While another person may say we are exploring new energy possibilities. These two statements mean the same thing,but one definitely sounds better than the other.
Or here is my favorite from my uncle. Work for me at times is very hard and takes up a lot of time. He says, "work smart not hard." This saying implies that if you are smart about getting your work done. For me this means I have more time on my hands to do other things. One question for my readers, Some see framing as persuasion while others view it as manipulation.Do you think framing is a good thing way or why not?