I am enrolled in a Strategies and Research course where I have to read Malcolm Gladwell's book "The Tipping Point". When I first started reading the book I thought it was going to be boring. Surprisingly, the book was very interesting and had some good points. Anyone interested in a unique yet very plausible reason why society gravitates towards certain ideas.
Some of the key players as far as experts are concerned are the scientist's that research social and communication behaviors in society, businessmen, and communication experts. But more specifically described in Gladwell's book are connectors, Mavens, and Salesmen. These individuals are vital to any social movement.
The Tipping Point relates to the Public Relations profession because this crucial point is a communications issue. Gladwell describes, "The Tipping Point"as the point that pushes a trend, behavior to the edge. At this stage Tipping Point gets recognition by the masses. The key players are the motivators that push this particular epidemic spreading like an infectious disease to others. The term stickiness is used by Gladwell to explain that the angle of your message is important.The stickiness can either be identified or related to by others and the subject matter has to convince people to take active roles.
Where do you stand? How do you feel about The Tipping Point?
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I would like to know where do you stand, and how do you feel about The Tipping Point!
ReplyDeleteWe (individuals who read the book) know the roles of the Connector, the maven and the salesperson, however, what do you think about their roles. What are some of your concerns on the theories that are outlined in the book?
Do you agree with everything Gladwell wrote?
What is the communication issue that connects public relations and Gladwell theories?